Did your teacher talk about the ‘shit sandwich’ when you went to school? It’s a technique for how to deliver constructive criticism.
It consists of saying something supportive/encouraging, then adding in the criticism (pointing out what could be improved, along with tips about how to do so) and ending the same way you started by mentioning something that you are already doing that works.
For criticism to be constructive, you have to let the person know what already works as well as what needs improvement.
Today I received ‘constructive criticism’ from a self-appointed website expert. She more or less condemned my other website to hell and at first wouldn’t comment at all other than to say ‘uh-oh.’ Then she listed all the faults without giving any tips on how to improve any of them.
In the end, and after conferring with friends, I decided to not take her lack of shit sandwich awareness personally. Instead, I created a 3 Card ‘Shit Sandwich’ Tarot Spread:
Card one – The Lovers. Something I’m doing right… Well, I clearly go the theme right for the site in question! The Lovers is confirmation that specialising in Tarot for Love & Relationships was a good move. And frankly, the visitor numbers speak for themselves on that.
Card two – The Ace of Swords. Something I need to improve. The Ace of Swords here feels very much like some kind of call to action (which I know is lacking), as well as making sure that I keep introducing new ideas and concepts. I also need to start selling e-books. The focus needs to be on what is new and fresh in all departments.
Card three – The Knight of Pentacles. Another thing the site has going for it. I have already gained returning clients as well as blog readers. The Ace of Swords will help me widen my circle so that new clients can find me… but it’s wonderful to have such loyal readers and clients – for that I am truly grateful.
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PS. This spread was first published on www.tarotize.com back in 2012. The love and relationship site discussed was Love Dove Tarot. The posts from both those site were moved to Angelorum.co in 2015.